Bon-Food Pte Ltd has been the
authorised franchisee of BURGER KING® in Singapore since
1982. Since that time, we have served our flagship sandwich,
the flame-grilled WHOPPER®, to millions of customers. Currently,
all our BURGER KING® outlets are strategically located around
the island. Plans are also in place for a number of new outlets
that will continue to make BURGER KING® not only synonymous
with great tasting flame-grilled burgers, quality and value,
but also accessibility.
About BURGER KING®
BURGER KING® -
an American icon for half a century and now a multi-billion
dollar global brand, has over 340,000 employees in 11,450
restaurants worldwide.
The success of BURGER KING® is the result
of a tradition of leadership within the fast food industry
in areas such as product development, restaurant operation,
décor, service and advertising.
BURGER KING® Restaurants
BURGER KING® is
the first fast-food restaurant to recognize the value of dine-in
concept, hence, our restaurant décor has been an integral
part of creating a memorable experience for our customers.
In Singapore, the bright and vibrant Americana décor
has made our restaurants the favourite meeting place for young
people, including college students and working professionals.
We add value to high traffic locations, often
adjoining major recreational venues such as cinemas, shopping
centres and leisure attractions and thus provide Singaporeans
with a complete leisure, entertainment and casual dining experience.
BURGER KING® scores!
Our customers rate us highly
not just in the area of convenience, excellent service and friendly
surroundings, but also for our wide and unique menu options. They
love our healthier, flame-grilled burgers and our Have It Your Way®
customisation. These attractions that make up the BURGER KING®
brand have consistently increased the number of our loyal customers
and the frequency of their return visits.
Always something new at BURGER
KING®!
In our fast-moving and well-informed
society, perhaps the most impressive BURGER KING® trait is our
continual enhancement of our product line. We make sure there is always
something new for customers to try. Besides constantly introducing limited time
offer products like BK STACKERS and SPICY TENDERCRISP, we've also made consumers'
favourites like TENDERGRILL, ALL-DAY HAM & CHEESE CROISSAN'WICH® and SPICY
BK CHICK'N CRISP™ permanent on our menu.
Our all-time favourites like the BK DOUBLES MUSHROOM SWISS,
the classic Made-in-Singapore BK DOUBLES RENDANG, and the
BK DOUBLES BBQ TURKEY BACON keep customers coming
back for more, declaring BURGER KING® the "*Best
Place for Burgers!"
* Independent research study by Consumer
Probe 2002
